Ramune
9/04/03

This year at Dragon*Con, the staff found a beverage that was unique, refreshing and fun. This beverage is called Ramune. It is a Japanese soft drink. It comes in six different flavors - Regular (a lemon-lime tasting drink), Peach, Melon (not sure what kind, but the drink is green), Lychee (a Japanese nut), Orange and Kiwi. But the reason why they're so addictive is not the taste, it's the way you open them. Y'see, there's a glass marble in the top of it that serves as a stopper. You use a plastic tip that comes with the drink to actually push the marble down into the drink. When this happens, the whole thing fizzes up for a while (looks really cool) and the marble is caught in the top section of the bottle, which is kindof pinched together. There are also two indentions in the top half of the bottle to hold the marble while you are drinking. When you're through drinking, the marble is still in the bottle and you can kindof shake it around. This could keep us amused for hours on end. Not to mention, there's even a little Engrish on the sticker! It says, "It contained artificial color". It's great how they assume you drink before you read.

There are only 3 drawbacks to ramune:

1. It's hard as hell to find.

2. When you do find it, it's generally $2.00 a bottle.

3. It's highly addictive.


But, if you want to get some, the wizzywig booth at DragonCon had them. You can order Ramune from them for $2 a bottle. They also had Pocky (the chocolate covered biscuit sticks) at $2 a box. Well, we knew that this was not the most cost effective way to get a fix. So, we headed to the net.

Ebay: Nothing
Amazon.com: Nothing (hey, they sell everything else)
MSN search: asylum-anime had them for $2 a bottle.
      asiafoods.com had 3 flavors for $1.79 each.
      Soda King had them for $1.25 a bottle, but only in original.

But then I started thinking. Why not go straight to the horse's mouth? It turns out that Ramune has a distributer in New York - Hadson Toko Trading Co Inc. They don't have a website, but their phone number is (718) 628-6761. So, we gave them a call. If you don't mind buying 30 bottles at a time, you can get them for $0.90 a bottle! Since there are 6 flavors, we naturally ordered 180 bottles. Oh, and they have Pocky too. They're $1.10 each with a minimum order of 10. Go for it, you'll love it. Here's some other interesting facts about Ramune.

Japan is currently experiencing a phenomenon that is familiar in many highly developed, rapidly changing countires in the world. It is having a surge of nostalgia for the good old days. One of the signs of this nostalgia is an unusual soft drink called Ramune.

Actually, Ramune consists of little more than sweetened soda water with an essence vaguely reminiscent of citrus. Although it is pleasant enough to drink, it is not the taste which attracts many people.

The first thing to catch attention is the shape of the bottle, made of heavy dark green glass. About one-third of the way down, the bottle is pinched-in almost in half. Two large circles on one side give the impression of large eyes. The bottle, attractive and of a very unique appearance, definitely invites one to have a taste of what is inside.

Three or four years ago, it was difficult to find a bottle of Ramune. Once, until modern, now more familiar cola type drinks took over, it was usually the only soft drink for sale outside the large cities.

Twenty years ago, the minute you went anywhere into the countryside, the only soft drinks to choose from were Ramune and uncarbonated orange pop. Afew years later carbonated cola and fruit flavored drinks began making inroads into the Ramune market. A few years after that, the other drinks took over completely, Ramune disappeared from sight. Only in the most remote little villages and at a few festival stands was it for sale. No one really seemed to notice.

This is a drink with a past. It appeared early in the Meiji period, soon after Japan was reopened to the outside world a century ago. No one knows for sure, but general opinion has it that the name is a corruption of lemonade. Indeed, it sounds more like the English word than the present day Japanese word which is an acknowledged attempt to say "lemonade". Another theory has it that a man named Mr. Ramune was the one to first make it, although this idea has few subscribers.

Whatever the origin of the word, the drink has been around for at least the lifetime of most people. it was traditionally made and bottled by small local stores rather than at a large bottling plant. The pinched-in shape of the bottle is accounted for by the stopper, which is a marble set in to a rubber washer. The narrow waist keeps the marble from falling all the way to the bottom when it is pushed into the bottle to open it.




staff out...


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